Perfume Packaging in Los Angeles, CA

I am Fragrance is a perfume company that was looking for a rebrand to create a new modern-looking packaging for their product. We went with simplistic graphics elevated with foil, and used Pantone colors to tell the story of each scent of Perfume.

Each scent is virtually identical to one other save the background Pantone color that covers the top half of each perfume box. The boxes were coated with a matte soft-touch coating and used a silver Foil stamp for the logo and text. The contrast of the foil’s luster against a matte background really makes the foil jump off of the box creating a luxury box that reflects a premium product.

What this all creates is a stunning array of different products that catches the customer’s eye and makes them want to try out each and every scent.